Dreamcast available for rental at West Coast Video
Sega Dreamcast Now Available for Rental at West Coast Video Stores Nationwide.

LANGHORNE, Pa., Nov. 11 - West Coast Video®, one of the largest video and video game rental chains in North America, announced today that Sega Dreamcast hardware and software is now available for rental at participating locations nationwide.

Sega Dreamcast hardware is available for rental at participating stores for a $19.99 rental fee -- which includes the base unit, one controller, and the customer's choice of any two (2) Sega Dreamcast software titles. Additionally, participating stores are also renting Sega Dreamcast software, including such popular titles as Sega's Sonic Adventure and NFL 2K, Namco's Soul Caliber, Midway's Ready 2 Rumble, and Acclaim's WWF Attitude. Additional Sega Dreamcast titles will be available for rental in coming weeks.

``The Sega Dreamcast will be one of the hottest gifts this holiday season,'' stated Kyle Standley, President and CEO of West Coast Entertainment, ``and this is a tremendous opportunity, not only for West Coast Video®, but more importantly for our millions of customers because it allows them to try out the Sega Dreamcast on a rental basis before deciding to purchase it.''

In its initial four days, Sega sold a total of 372,000 Sega Dreamcast systems, easily surpassing the previous industry record holder, Nintendo® 64, which took six days to hit 350,000 when it launched in 1996. In the first 24 hours of availability, Sega Dreamcast netted over $97 million at retail, more than tripling the past entertainment industry record set by ``Star Wars: The Phantom Menace'' at $28 million on its first day. In its first month, Sega Dreamcast has sold more than 514,000 units.

About West Coast Video®

West Coast Video® is a chain of video specialty retail stores owned, operated and franchised by West Coast Entertainment Corporation (OTC Bulletin Board:WCEC) and is one of the largest video retail chains in North America. The company's website is located at http://www.westcoastvideo.com/.



News by: Ryoni Schouten

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